Why Asturias Should Be Your Next European Escape

A Region Rooted in Cider

Tucked away in the misty north of Spain, Asturias might not top every list of top travel destinations in the world, but it absolutely should. This rugged, green, and gastronomically rich region is Spain at its most authentic. Far from the bustling tourist zones, Asturias offers a mix of must-see destinations, sweeping coastlines, historic towns, and a cider culture that’s not just alive—but thriving.

If you’re someone who loves to travel for food, history, and untapped landscapes, Asturias is one of the best places to visit in Europe right now. Whether you’re planning your next getaway or curating your travel bucket list, here’s why this slice of northern Spain should be on your radar.

A Region Rooted in Cider Tradition
In Asturias, cider isn’t just a drink—it’s a way of life. The local “sidrerías,” or cider houses, are cultural institutions, and the cider itself is nothing like the sweet, fizzy versions you might be used to. Here, the cider is natural, tart, and poured from a height to aerate the drink—an art form in itself known as “escanciar.”

You’ll find these iconic landmarks of regional culture in towns like Nava and Villaviciosa, where cider cellars welcome guests with open barrels and hearty dishes. Many offer cider straight from the source, with guided tastings and meals that reflect Asturian culinary roots. If you’re searching for hidden gems in Spain that offer immersive experiences, this is it.

Scenic Drives and Must-See Coastal Villages
Beyond its cider, Asturias boasts a plethora of popular travel destinations, albeit devoid of crowds. Take a drive along the coast from Gijón to Llanes, and you’ll pass quaint fishing villages, dramatic cliffs, and hidden beaches that rival any in the Mediterranean.

Cudillero, with its colorful, hillside houses cascading into the harbor, is a visual treat. Meanwhile, Ribadesella offers kayaking on the Sella River and access to the Tito Bustillo cave, which holds prehistoric cave paintings.

This region is also a paradise for adventure seekers and solo travelers alike. You can hike through Picos de Europa National Park or wander the lush valleys of Somiedo without encountering more than a few cows and mountain goats.

Culture, Heritage, and the “Real” Spain
Asturias offers in spades if your trips call for authenticity. From its Celtic roots to its traditional bagpipe music, the area still exudes a strong feeling of identity.  The cuisine, the celebrations, and even the language—Asturian is still spoken by many residents—showcase this.

 The capital of the region, Oviedo, is a little city bursting with modern flair mixed with old architecture. Walkable with Gothic churches, plazas, and fountains, the old town is Gijón providing a coastal contrast in the meantime with its artistic atmosphere, energetic dining scene, and beachfront promenades.

For those crafting a travel itinerary focused on cultural exploration, these cities are top travel destinations in the US and Europe’s comparison lists for good reason—they’re beautiful, welcoming, and steeped in history.

Authentic Asturian Experience

A Foodie’s Paradise That Goes Beyond Tapas
While the rest of Spain leans into tapas culture, Asturias champions hearty, mountain-inspired meals. Think fabada asturiana—a rich bean stew with morcilla and chorizo—or fresh seafood caught daily off the Cantabrian coast.

Pair any meal with locally produced cider, and you’ve got an authentic Asturian experience. Whether you’re eating in a rustic sidrería or a fine-dining restaurant in Oviedo, the region’s gastronomy is a standout. Asturias is a top travel destination for couples who bond over good food.

Where Luxury Meets Sustainability
Asturias has successfully achieved a balance between rustic charm and eco-conscious travel. You’ll find plenty of luxury holiday options—from restored stone farmhouses to high-end mountain lodges—without the overtourism seen in Spain’s southern coast or Barcelona.

Offering low-impact means of exploring environment, interacting with nearby people, and supporting family-run companies, it’s also a model for sustainable travel.  For leisurely travelers or digital nomads, it’s a peaceful, connected place to absorb natural beauty and culture at your own time.

Essential Travel Tips
To make the most of your Asturian adventure:

• Fly into Oviedo or Santander and rent a car for maximum flexibility.
• Pack layers—the weather can change quickly, especially in the mountains.
• Learn a few phrases in Spanish (and maybe a few in Asturian for fun).
• Don’t rush. This is slow travel at its best.

And if you’re after luxury travel planning, work with local tour companies that offer personalized cider house tours, guided hikes, and cultural excursions tailored to your interests.

Conclusion
Asturias is a refreshing change in a world where many popular attractions come with selfie sticks and long queues. It offers everything a traveler could want—culture, food, scenery, and warmth—without the chaos. Whether you’re drawn by the cider, the mountains, or the authenticity, this is one of those top travel destinations for families, couples, and solo travelers alike that still feels undiscovered.